Below are some strategies to ensure maximum organic visibility on your bundles
When designing your store for success, it's critical to consider both desktop and mobile optimization to ensure a seamless customer experience across devices.
Full-Page Bundle Builder
Add a link to your store's main navigation that directs customers to the bundle builder's dedicated landing page.
Feature the bundle deal in a prominent HERO section image on your homepage. Link this image directly to the bundle builder page.
For stores with multiple bundles, create a dedicated collection page listing all available bundle products. Each product on this page should link to its respective bundle builder.
Add a widget or button on the individual product pages for items that are part of the bundle. This button should link customers to the bundle builder page.
Product Page Bundle Builders
Make the bundle's parent product accessible by adding it to your store's main navigation or featuring it as a hero product on the home screen.
Embed the product page bundle builder directly below the product details on existing, related product pages.
For mobile users, ensure the bundle cart is highly visible but does not obstruct the product images or details. Placing it at the bottom of the screen can enhance intuitiveness and usability.
Increase the bundle's visibility on mobile by incorporating features like promotional banners or anchor texts that highlight the benefits and guide users to the bundle cart effectively.
Test your designs using A/B testing to understand how mobile users interact with the bundle elements and refine the experience for optimal engagement.